Some of the areas of digital marketing that people have been most interested in lately are:
⦁ creating a digital marketing strategy
⦁ creating social media content
⦁ identifying target audience and targeting on social media
⦁ creating a “posting calendar”
- setting up the Facebook page
- setting the Business Manager
- creating content for the Facebook page
- Facebook Ads Manager – in-depth analysis of paid advertising tools on Facebook and Instagram
- targeting the Facebook audience
- Facebook analytics – analyzing the results of a marketing campaign on Facebook
⦁ setting up an Instagram page
⦁ creating content for Instagram page
⦁ creating Instagram ads
⦁ increasing the number of followers on the page. Influencers and bloggers.
⦁ setting up the LinkedIn page
⦁ creating content for LinkedIn page
⦁ increasing the visibility of published content on LinkedIn and growing the number of followers
⦁ introduction to Google Ads platform
⦁ campaign goal setting, choosing campaign type and ad format selection
⦁ setting up a Search campaign
⦁ setting up a Display campaign
⦁ setting up a Video campaign (YouTube campaign)
⦁ analysis of results and campaign optimization
